The return of 'chav chic': Loungewear is BACK thanks to stars' love of Noughties nostalgia - and even Juicy Couture velour tracksuits are on-trend again
- Kim and Rihanna among stars bringing back the trend of athleisure loungewear
- Paris Hilton and Britney Spears led the velour tracksuit trend in the noughties
- New figures show 28 per cent increase in velour tracksuits retailing in UK outlets
The look was favoured by the likes of Paris Hilton and Britney Spears, who made pink velour tracksuits and Von Dutch caps a staple in many noughties wardrobes.
And over a decade later the look is making a comeback, with Kim Kardashian, Rihanna and the Hadid sisters among the celebrities bringing 'chav chic' back.
New figures from retail analytics site Edited show a 28 per cent increase in velour tracksuits retailing in UK outlets this year.
Among the top brands stocking the nostalgic athleisure wear are Juicy Couture, Fenty X Puma, Adidas Originals and Stella McCartney.
Celebrities including Kim Kardashian, who was pictured wearing top-to-toe pink coordinated Yeezy loungewear during a recent outing in New York with Saint and Chicaco, are bringing back athleisure wear
In the past month alone, Rihanna, left, was spotted enjoying a pre-Grammys dinner in an oversized white Louis Vuitton tracksuit, while Bella Hadid stepped out in a neon yellow Marc Jacobs sweatshirt, right
In the past month alone, Rihanna was spotted enjoying a pre-Grammys dinner in an oversized white Louis Vuitton tracksuit, while Bella Hadid stepped out in a neon yellow Marc Jacobs sweatshirt and Kim opted for top-to-toe pink loungewear during an outing to New York with her children.
However, dressing like 2001 Paris Hilton comes at a cost, as the once humble velour tracksuit is now complete with an eye-watering price tag.
A pink Juicy Couture set available on the ASOS website costs a staggering £120, while a velour tracksuit from designer Kith is selling for £330 on luxury site Net-a-Porter.
The look was favoured by the likes of Paris Hilton, seen wearing a velour tracksuit in 2007, who made pink velour tracksuits and Von Dutch caps a staple in many wardrobes
Britney Spears, seen in 2003, was also a huge fan of Juicy Couture velour tracksuits, and was seen wearing them throughout the early noughties
And those feeling particularly flush can look to Stella McCartney, where a pair of tracksuit bottoms retail at £488 alone.
The return of loungewear comes after a huge resurgence in other noughties essentials like hair scrunchies and hooped earrings.
On the other end of the scale, online retailer Boohoo are selling velour tracksuit bottoms for a purse-friendly £14.
However the latest trend doesn't come cheap, with a pink Juicy Couture set available on the ASOS website costs a staggering £120, pictured
Elsewhere a velour tracksuit from designer Kith is selling for £330 on luxury site Net-a-Porter- pictured: the top selling for £165
A spokeswoman for Edited said: 'We've tracked a 28 per cent increase of velour tracksuits retailing in the UK market year-on-year.
'Brands that are getting behind this trend are luxury/designer instead of fast fashion.
'There has been a recent resurgence of velvet on the runway. Designers such as Tom Ford and Prabal Gurung favoured this fabric for their Fall 2019 collections, which will boost interest for mass market retailers.'
However, the velour tracksuit doesn't have the approval of all of fashion's elite.
Chanel's creative director Karl Lagerfeld, who passed away on Monday, once famously said: 'Sweatpants are a sign of defeat. You lost control of your life so you bought some sweatpants.'
Those feeling particularly flush can look to Stella McCartney, where a pair of tracksuit bottoms retail at £488 alone
On the other end of the scale, online retailer Boohoo are selling velour tracksuit bottoms for a purse-friendly £14
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