Cannes Lions

LOW-COST COSPLAY

SAATCHI & SAATCHI, Singapore / SUBWAY RESTAURANTS / 2015

Film
Film

Overview

Entries

Credits

Overview

Description

A group of cosplayers pretend that they're the Avengers in an effort to get a free sub.

Execution

To play up the ridiculousness of the scenario, we looked for actors who looked nothing like the Avengers, yet are convinced that they really are Earth's Mightiest Heroes. We didn't just want them to act. We wanted them to believe that they were cool, kick-ass superheroes.

Similar Campaigns

12 items

Killer Discounts

McCANN, Bucharest

Killer Discounts

2023, KFC

(opens in a new tab)